After losing women voters on Nov. 6, Republicans promised to change how they reach out to the female electorate. One month in, it’s hard to see any evidence of a change in tone or substance when it comes to the GOP and women’s issues, however.
That could be a real problem. A month ago, exit polls showed President Obama won the female vote by double-digits, compounding losses Republicans suffered in red state Senate races after their nominees turned 2012 into The Year Of The Rape Gaffe.
In the weeks following the election, some Republicans have promised a change order to show women the GOP is for them. (Some Republicans have noted that Romney actually won white women as evidence that the party doesn’t have a problem with women, but as Slate noted last week, “Romney’s performance among white women was 6 points worse than his performance among white men.”) Notably, the focus among reformers has been on tone, rather than substance: big name Republicans have said they don’t need to budge on the party’s opposition to abortion rights to win over women. What the party does need to do, they say, is be more careful with its words.
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