As he tries to engineer a comeback in this week’s presidential debate, President Obama needs to recognize two things. First, when it comes to politics, Mitt Romney treats himself as a product, not a person. Second, Republicans cannot defend their proposals in terms that are acceptable to a majority of voters.
You can imagine Romney someday saying: “Politicians are products, my friend.” There’s no other way to explain why a candidate would seem to believe he can alter what he stands for at will. His campaign has been an exercise in identifying which piece of the electorate he needs at any given moment and adjusting his views, sometimes radically, to suit this requirement.
In that respect, Romney does Richard Nixon one better. When Nixon was looking to revive his career in the 1968 campaign, the terribly scarred veteran of so many political wars realized his old persona wouldn’t sell. And so he created what came to be known as the “New Nixon” — thoughtful, statesmanlike and tempered. The operation worked until Nixon’s old self got him into trouble.
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