If you watch FOX News, you might think that Rasmussen Reports and FOX were the only groups performing polling this election season. FOX itself is rather biased, but Rasmussen has another issue: it does not actually perform its own polling. The dirty little secret behind Rasmussen is that it relies upon another firm, Pulse Opinion Research, for handling its real field-work (i.e., calling up people and running through the questions).
Doing a quick bit of research, one discovers that Pulse Opinion Research is a pay-to-poll agency which engages in automated polling. It calls up a land line, and whomever answers the phone can give the answers. There is no confirmation of age, eligibility, or even if there is a person on the other end. It is all a machine, with all of the personality of “… if you know your party’s extension …”
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